Job Description
Job scope:
Integrated role for both Heineken® and Tiger beer brand with exposure to commercial development and consumer-centric campaign origination.
Heineken®
Commercial development of overall brand and range performance in APAC region
- Regional and country specific analysis – volume, market share, financials & brand power leading to development of quarterly report/newsletter
- Lead and coordination of APAC specific brand plans/platforms post Global Commerce Week cascades
- Lead/co-lead specific APAC projects (e.g Festive campaign/ BTL playbook development)
Tiger Beer
Campaign development for Global Tiger, such as:
- Football Platform: Co-lead POSM & Activation/Events development, including delivery of assets & toolkits for markets
- Other responsibilities for Football Platform:
- Day-to-day project management of Tiger x Man Utd and Tiger x Spurs football sponsorshi...