Job Description
Trade Marketing | Chennai & Mumbai
Location: Chennai & Mumbai
CTC: ₹12 – 15 LPA
Qualification: Graduation / MBA (Preferred)
⏳ Experience: 10+ Years
Preferred Industry: Paints, Telecom, Media, FMCG, Consumer Durables
Languages: Tamil, English, Hindi & Regional Language
Key Responsibilities
✅ Develop and execute annual & monthly trade marketing calendars aligned with sales targets.
✅ Plan channel activations, loyalty programs, dealer/distributor engagement initiatives, and promotional campaigns.
✅ Drive BTL activities, in-store branding, POSM execution, and visibility enhancement.
✅ Manage General Trade (GT), Modern Trade (MT), Retail, and E-commerce channels.
✅ Formulate Go-To-Market (GTM) strategies for new product launches and improve channel penetration.
✅ Monitor market inte...