Trade Marketing Manager, Emerging Markets

As our Emerging Markets Trade Marketing Manager you are responsible for Activation Strategy Execution. You will drive both the commercial and brand agendas across diverse geographies translating global strategies into impactful local execution.

RESPONSIBILITIES

This role will own the development and delivery of channel specific activation plans pricing and trade term strategies alongside brand building initiatives that maximize market share profitability and visibility. By combining analytical approach with marketing creativity the role ensures excellence in execution across traditional trade modern trade and e-commerce while fostering strong partnerships with distributors retailers and internal cross‑functional teams.

Your Main Focus:

• Design and implement tailored activation strategies
  - Develop channel‑specific activation plans consistent with brand guidelines and consumer insights.
  - Customize promotions, campai...