Job Description
Job Purpose
This role involves executing trade marketing operations pertaining to trade development, merchandising & visibility and sales promotions to ensure effective brand visibility.
Job Responsibilities
Trade Development
- To ensure that correct POP (Point of Purchase) data is fed in the system through random authentication checks in the markets with help from S&D team
- Execution of regional BTL plan in alignment with HQ plans & Strategies
- Co-ordination and communication of product, price and pack related changes to Trade Marketing team.
- Arrangement of retailers training for new products/packages launches while coordinating with Admin/Training and S&D team
- Planning, arranging and distributing giveaways to develop long lasting trade relationship
Merchandising and Visibility
- Execution of annual merchandising plan
- Responsible for permanent on store/in store...