Job Description
The Vice President of Corporate Account Based Marketing is responsible for leading the creation and execution of a targeted, insight-led account-based marketing (ABM) strategy focused on acquiring large enterprise corporate clients. Working in lockstep with Sales and Commercial teams, the role translates account priorities and pipeline opportunities into coordinated, high impact marketing plans that generate qualified demand and accelerate the progression of Corporate opportunities through the funnel.
This is a triage-and-build mandate. There is no existing ABM function—no existing account list, no fixed channel mix, and no precedent for marketing supporting Corporate Sales teams before. You'll define the strategic shape of the programme from the ground up, earning Sales' trust along the way and recommending what headcount, contractors, and agency partners you need to bring your plan to life.
Reporting directly to the Director, Head of Growth Marketing, you’ll col...