Job Description
**Job Overview:**
Keurig Dr Pepper is looking for a data-driven media executive for its Coffee Operating Unit.
The Vice President, Connections & Creativity, North America will oversee the strategy, planning and execution of all connected media initiatives, including social and PR, ensuring alignment with business goals while delivering impactful consumer experiences.
**Key Responsibilities:**
**Strategic Leadership:**
+ Define and lead the vision for connected media strategy, focusing on innovative approaches to engage target audiences across digital, social, programmatic, and emerging media platforms, including retail media.
+ Develop a roadmap for integrating connected media into overall marketing strategies, ensuring seamless alignment with brand objectives and revenue goals.
+ Anticipate trends in media consumption and technological advances to keep the organization ahead of the curve.
+ Identify and evaluate emerging platforms,...
Keurig Dr Pepper is looking for a data-driven media executive for its Coffee Operating Unit.
The Vice President, Connections & Creativity, North America will oversee the strategy, planning and execution of all connected media initiatives, including social and PR, ensuring alignment with business goals while delivering impactful consumer experiences.
**Key Responsibilities:**
**Strategic Leadership:**
+ Define and lead the vision for connected media strategy, focusing on innovative approaches to engage target audiences across digital, social, programmatic, and emerging media platforms, including retail media.
+ Develop a roadmap for integrating connected media into overall marketing strategies, ensuring seamless alignment with brand objectives and revenue goals.
+ Anticipate trends in media consumption and technological advances to keep the organization ahead of the curve.
+ Identify and evaluate emerging platforms,...