Job Description
We are looking for a VP/GM of Content to lead a global team of 25‑30 across thought leadership, social, product education, and blog. The role will set strategy, raise quality, operationalise AI and measurement across the function.
What makes this opportunity interesting- Real scope: Content that spans small business owners, accountants, and bookkeepers across 8 markets.
- Real data: Xero has proprietary insights about how small businesses actually run, providing valuable source material for content leaders.
- Real ambiguity: Build strategy, define swim lanes between global and regional efforts, and create measurement infrastructure that connects content to product utilization, not just views.
Who we’re looking for: 12+ years in content, brand, or marketing roles; 5+ years of leading global teams; experience at a large SaaS company; proven track record of building content strategy from the ground up; strong AI fluency; and the abil...