Job Description
We are looking for a VP/GM of Content to lead a global team of ***** across thought leadership, social, product education, and blog.
The role will set strategy, raise quality, operationalise AI and measurement across the function.What makes this opportunity interestingReal scope: Content that spans small business owners, accountants, and bookkeepers across 8 markets.Real data: Xero has proprietary insights about how small businesses actually run, providing valuable source material for content leaders.Real ambiguity: Build strategy, define swim lanes between global and regional efforts, and create measurement infrastructure that connects content to product utilization, not just views.Who we're looking for: 12+ years in content, brand, or marketing roles; 5+ years of leading global teams; experience at a large SaaS company; proven track record of building content strategy from the ground up; strong AI fluency;and the ability to work cross‐functionally with Sales, Product, Communic...