Job Description
We are seeking an experienced and commercially driven Category Manager to lead the strategy, development, and performance of our Washing Machine and SDA product portfolio. This role will be responsible for driving category growth through market insights, product planning, cross-functional collaboration, and lifecycle management across regional markets.
Key Responsibilities:
1. Market & Consumer Insights
- Conduct market research and consumer analysis to identify customer needs, usage behaviors, and emerging buying trends.
- Monitor competitor activities, pricing strategies, product positioning, and innovation developments to identify market opportunities and portfolio gaps.
2. Product Strategy & Portfolio Management
- Define category vision, positioning, and long-term product strategy aligned with business obje...