Job Description
We are home24, one of the leading home & living e-commerce platforms in continental Europe. We utilize data to provide personalized recommendations, tips, and inspiration for every home. We are looking for a Web Analyst (m/f/d) to join our team. In this role, you will support our marketing teams by ensuring data quality, maintaining our tracking setup, and delivering actionable insights through data visualization.
Your Responsibilities
- You drive the implementation and maintenance of tracking concepts in GA4 and sGTM, refining event structures and debugging discrepancies to ensure delivery of high-quality data e.g. for attribution modeling and the design and evaluation of A/B tests
- You evaluate the performance of marketing campaigns across various channels
- You don't just deliver numbers, but interpret data to help the team understand trends and optimize ROI
- You build and maintain interactive dashboards (e.g., in Tablea...