Job Description
ROLE PURPOSE:
The Brand Lead role is focused on driving the brand growth strategy for our portfolio/therapy areas. In this pivotal role, you will oversee the development and execution of centralized marketing strategies across a broad, multi-country territory, ensuring alignment with local teams and business objectives.
As a key leader within the Central Marketing function, you will serve as the strategic guardian of the assigned brands/therapy area, shaping its direction across markets, leading cross-functional collaboration, and ensuring consistent, impactful messaging and positioning at a regional scale.
RESPONSIBILITIES:
- Lead the development and execution of the central brand strategy for the assigned Therapy Area, aligned with corporate objectives and local markets' needs.
- Develop and own the annual central brand plans, including strategic imperatives, tactical planning, KPIs, and budge...